7 weeks before artist reception: planning meeting
Meet with a board member and your co-exhibitors to determine an overarching theme and title for your exhibition
Determine space requirements and limitations for each artist
Assign tasks to involved artists. Who will…?
Create an inventory list
Write artist’s statement
Design your website image, flyer, poster, Instagram, and Facebook banner
Distribute flyers and posters
Write a press release/contact media
Schedule set up in the gallery with Jamie (email@example.com ), typically Tue-Thur before artist reception
5 weeks before artist reception: distribute information
Marketing images and short description for Facebook and Instagram to Jenn (firstname.lastname@example.org)
Images should be sized 1920px x 1080px for Facebook, 1080px x 1080px for Instagram
Flyer and poster design to Larry (email@example.com) DAC covers the cost of three 11x17” color posters. You may add up to twenty 4x5.5” b&w flyers by request.
Arrange gallery set up time with Jamie (firstname.lastname@example.org)
Image and title of your exhibit to Miroslava for inclusion on the website. (email@example.com)
Exhibit title and reception date to Nathan (firstname.lastname@example.org) for community calendars
Image, reception date, artist statement or marketing blurb to Anthony (email@example.com) for blog and email blast
Write and submit a press release (Larry is available to assist you if you’ve never written a press release or would like help)
Remember that you are responsible for staffing your own show! Decide with your co-exhibitors who will be at the gallery during open hours and mark your calendars so people can come see your hard work.
1-4 weeks before artist reception: market your show!
Market on social media
Invite people to the DAC facebook event
Make your own facebook event and invite all your friends
Post the event to local facebook groups (salt lake artists, salt Lake emerging art professionals, artists of salt lake, etc.)
Post the event on your blog, Instagram, Twitter, website, etc.
Distribute your flyers and posters (DAC has a running list of places that will allow you to post)
Send event info out to your client list
Talk about the event with your friends and family
Creative marketing ideas are encouraged (guerrilla marketing, etc.)
1 week before artist reception: last minute details
Inventory list and Artist Statement to Jamie
Market, market, market your show
All exhibiting artists are required to be present to help hang their show.
Jamie has the final say on what goes in the show and where
Please be careful moving pedestals and furniture around our floor as it scratches easily
Please no nails in the brick or grout
Send any food or drink requests to Desarae (firstname.lastname@example.org)
Arrange staffing for sales
Leave the gallery clean after the reception
Floor swept, counter and tables wiped down, etc.
Trash emptied if full, replace liner
Do any dishes you used
Remove perishable food
After the Show
Set a day to break down your show and pick up your art, usually near the second weekend of the month
Leave the gallery clean after break down
Floor swept and mopped
Take out and clean up any nails or hanging hardware