Exhibition Planning

Planning Meeting (at least 10 weeks before gallery reception)

  • Meet with a board member and your co-exhibitors to check in progress
  • Determine space requirements and limitations for each artist
  • Assign tasks to involved artists.  Who will…?
    • Create an inventory list
    • Write artist’s statement
    • Design your website image, poster, Instagram, and Facebook banner
    • Distribute posters
    • Write a press release/contact media
    • Optional: Artists may also design, print, and distribute flyers for their event but at their own expense
  • Schedule a day to set up in the gallery (usually 3 days prior to your show opening)

Distribute Information - 6 weeks before gallery reception

  • Email to Jamie and Miroslava including:
    • Poster design for printing
  • Email to Miroslava including:
    • Marketing Images for social media (1920px x 1080px for facebook, 1080px x 1080px for Instagram)
    • Blog post for the website
  • Email to Chris Madsen and Jamie with set up time and date so they can arrange for volunteers
  • Email to Desarae with square marketing image to be included in the monthly email blast

Market Your Show! (0-4 weeks before gallery reception)

  • Write and submit a press release! Email your press release to Desarae for approval and to get the media outlet distribution list. An ideal time to send this out is 3-4 weeks prior to your reception.
  • Market on social media
    • Invite people to the DAC facebook event
    • Make your own facebook event and invite all your friends
    • Post the event to local facebook groups (salt lake artists, salt Lake emerging art professionals, artists of salt lake, etc.) 
    • Post the event on your blog, Instagram, Twitter, website, etc.
  • Distribute your posters (DAC has a running list of places that will allow you to post)
  • Distribute flyers if you've opted to print them on your own
  • Send event info out to your client list
  • Talk about the event with your friends and family
  • Creative marketing ideas are encouraged (guerilla marketing, etc.)

Last Minute Details (1 week before set up)

  • Email to Jamie including:
    • Inventory list so she can make tags for your art
    • Artist statement for printing
  • Email Amy with any food or drink requests

Show Set Up—up to 3 days prior to show opening

  • All exhibiting artists are required to be present to help hang their show.
  • Jamie and Chris have the final say on what goes in the show and where 
  • Please be careful moving furniture around our floor, it scratches easily

Show Reception—third Friday of the month! 

  • Arrange staffing for sales
  • Leave the gallery clean after the reception
    • Floor swept, counter and tables wiped down, etc.
    • Trash emptied if full, replace liner
    • Do any dishes you used

After the Show

  • Set a day to break down your show and pick up your art. (Usually the Monday prior to the next show opening but can be arranged for the weekend)
  • Leave the gallery clean after break down
  • Floor swept and mopped
  • Take out and clean up any nails or hanging hardware